Hide filters
Sorting
Source
Książki
(29)
Form of Work
Książki
(29)
Publikacje dydaktyczne
(5)
Publikacje fachowe
(2)
Publikacje naukowe
(2)
Status
available
(25)
only on-site
(11)
Branch
Wypożyczalnia
(25)
Czytelnia
(11)
Author
Watcyn-Jones Peter (1944- )
(8)
Howard-Williams Deirdre
(6)
Harmer Jeremy (1947- )
(2)
Johnston Robert
(2)
Kotler Philip (1931- )
(2)
Pokaż więcej ...
Tomalin Mary
(2)
Watcyn-Jones Peter
(2)
Woods Edward
(2)
Adamska-Sałaciak Arleta
(1)
Armstrong Gary
(1)
Betts Alan
(1)
Brandon-Jones Alistair
(1)
Chaffey Dave (1963- )
(1)
Chernev Alexander
(1)
Clark Graham
(1)
Cooter Robert (1945- )
(1)
Dessler Gary
(1)
Ellis- Chadwick Fiona
(1)
Fisiak Jacek
(1)
Gartside Leonard
(1)
Hancock Paul
(1)
Harris Lloyd C
(1)
He Hongwei
(1)
Idzikowski Mariusz
(1)
Jagła Ewelina
(1)
Jankowski Michał
(1)
Lane Keller
(1)
Lew Robert
(1)
Manton Kevin
(1)
Power Susan
(1)
Robbins Sue
(1)
Shulver Michael
(1)
Slack Nigel
(1)
Taylor Shirley
(1)
Tullis Graham
(1)
Ulen Thomas
(1)
Wyatt Rawdon
(1)
Pokaż mniej ...
Year
2020 - 2025
(4)
2010 - 2019
(3)
2000 - 2009
(22)
Time Period of Creation
2001-
(3)
Country
United Kingdom
(20)
Kiribati
(6)
United States
(2)
Poland
(1)
Language
English
(22)
Polish
(7)
Audience Group
Studenci
(1)
Wykładowcy na kursach
(1)
Subject
Język angielski
(20)
Nauczanie języków obcych
(13)
Gramatyka
(2)
Marketing
(2)
Marketing strategiczny
(2)
Pokaż więcej ...
Zarządzanie strategiczne
(2)
Amazon (platforma internetowa)
(1)
Badania marketingowe
(1)
Ekonomia
(1)
Jakość usług
(1)
Język polski
(1)
Komunikacja marketingowa
(1)
Korespondencja handlowa
(1)
Marketing cyfrowy
(1)
Marketing partnerski
(1)
Metoda tajemniczego klienta
(1)
Obsługa klienta
(1)
Prawo
(1)
Prawo gospodarcze
(1)
Prawo handlowe
(1)
Przedsiębiorstwo
(1)
Przedsiębiorstwo usługowe
(1)
Technologia informacyjna (IT)
(1)
Usługi
(1)
Zarządzanie jakością
(1)
Zarządzanie procesami biznesowymi
(1)
Zarządzanie projektami
(1)
Zarządzanie zapasami
(1)
Zarządzanie zasobami ludzkimi (HRM)
(1)
Pokaż mniej ...
Subject: time
2001-
(1)
Genre/Form
Materiały pomocnicze
(12)
Podręcznik
(11)
Ćwiczenia i zadania
(7)
Opracowanie
(2)
Gry i zabawy
(1)
Domain
Językoznawstwo
(16)
Zarządzanie i marketing
(6)
Gospodarka, ekonomia, finanse
(4)
Edukacja i pedagogika
(2)
Polityka, politologia, administracja publiczna
(1)
Pokaż więcej ...
Prawo i wymiar sprawiedliwości
(1)
Pokaż mniej ...
29 results Filter
No cover
Book
In basket
Digital Marketing : strategy, implementation and practice / Dave Chaffey, Fiona Ellis- Chadwick. - Eight edition published 2022. - Harlow : Pearson Education Limited, 2022. - XXVI, 534 strony : tabele, ilustracje w kolorze, fotografie ; 26 cm.
Author
Chaffey Dave (1963- ) Autor Ellis- Chadwick Fiona Autor
Form of Work
Książki Publikacje fachowe
Audience Group
Studenci Wykładowcy na kursach
Subject
Marketing cyfrowy Marketing partnerski Komunikacja marketingowa Badania marketingowe Metoda tajemniczego klienta Amazon (platforma internetowa) Technologia informacyjna (IT)
Genre/Form
Podręcznik
Domain
Zarządzanie i marketing
Brief contents; Preface; About the authors; Acknowledgements. Part 1. Digital marketing fundamentals: Indroducing gigital marketing; Online marketplace analysis: micro- environment; The digital macro- environment; Part 2. Digital marketing strategy development: Digital marketing strategy development; Digital branding and the marketing mix; Data- driven relationship marketing using digital platforms Part 3. Digital marketing: implementation and practice : Delivering the digital customer experience; Campaign planning for digital media; Marketing communications using digital media channels; Evaluation and improvement of digital channel performance. Glossary; Index; Publisher’s Acknowledgements.
available to loan
This item is available in 2 branches. Expand the list to see details.
Wypożyczalnia
There are copies available to loan: sygn. 339.138 (1 egz.)
Czytelnia
Copies are only available in the library: sygn. 339.138 (1 egz.)
No cover
Book
In basket
Law and Economics / Robert Cooter, Thomas Ulen. - 4th ed. - Boston : Pearson Education Limited, 2004. - XI, [1], 533 s. ; 24 cm.
Author
Cooter Robert (1945- ) Autor Ulen Thomas Autor
Form of Work
Książki Publikacje naukowe
Subject
Prawo handlowe Ekonomia Prawo Prawo gospodarcze Przedsiębiorstwo
Genre/Form
Opracowanie
Domain
Prawo i wymiar sprawiedliwości Polityka, politologia, administracja publiczna Gospodarka, ekonomia, finanse
1. An Introduction to Law and Economics; 2. A Review of Microeconomic Theory; 3. An Introduction to Law and Legal Institutions; 4. An Economic Theory of Property; 5. Topics in the Economics of Property Law; 6. An Economic Theory of Contract; 7. Topics in the Economics of Contract Law; 8. An Economic Theory of Tort Law; 9. Topics in the Economics of Tort Liability; 10. An Economic Theory of the Legal Process; 11. An Economic Theory of Crime and Punishment; 12. Topics in the Economics of Crime and Punishment; Case Index; Name Index; Subject Index.
available to loan
This item is available in one branch. Expand information to see details.
Wypożyczalnia
There are copies available to loan: sygn. 340 (1 egz.)
No cover
Book
In basket
Human resource management / Gary Dessler. - 16th edition - Harlow : Pearson Education Limited, 2020. - 720, [1] strona : ilustracje ; 28 cm.
Author
Dessler Gary Autor
Form of Work
Książki
Subject
Zarządzanie zasobami ludzkimi (HRM)
Genre/Form
Podręcznik
Domain
Zarządzanie i marketing
Preface; Acknowledgments; Part I. Introduction 1. Introduction to Human Resource Management 2. Equal Opportunity and the Law 3. Human Resource Management Strategy and Performance Part II. Recruitment, placement, and talent management 4. Job Analysis and the Talent Management Process 5. Personnel Planning and Recruiting 6. Employee Testing and Selection 7. Interviewing Candidates Part III. Training and development 8. Training and Developing Employees 9. Performance Management and Appraisal 10. Managing Careers and Retention Part IV. Compensation 11. Estabilishing Strategic Pay Plans 12. Pay for Performance and Financial Incentives 13. Benefits and Services Part V. Enrichment topics in human resourse management 14. Building Positive Employee Relations 15. Labor Relations and Collective Bargaining 16. Safety, Health, and Risk Management 17. Managing Global Human Resources 18. Managing Human Resources in Small and Entrepreneurial Firms Appendices: Appendix A. HRCI’s PHR and SPHR Certification Body of Knowledge. Appendix B. About the Society for Human Resource Management (SHRM) Body of Competency & Knowledge Model and Certification Exams. Appendix C. Comprehensive Cases. Glossary; Name/Organization Index; Subject Index.
available to loan
This item is available in one branch. Expand information to see details.
Wypożyczalnia
There are copies available to loan: sygn. 658.3 (2 egz.)
No cover
Book
In basket
Słownik współczesny angielsko-polski, polsko-angielski / Jacek Fisiak, Arleta Adamska-Sałaciak, Mariusz Idzikowski, Ewelina Jagła, Michał Jankowski, Robert Lew. - Pearson Education Limited, 2004. - 1039 s. ; 22 cm.
Author
Fisiak Jacek Adamska-Sałaciak Arleta Idzikowski Mariusz Jagła Ewelina Jankowski Michał Lew Robert
Subject
Język polski Język angielski
Genre/Form
Słownik
Domain
Językoznawstwo
available to loan
This item is available in one branch. Expand information to see details.
Wypożyczalnia
There are copies available to loan: sygn. 811.111 (1 egz.)
No cover
Book
In basket
Is That What You Mean? : 100 common mistakes and how to correct them / Paul Hancock. - Essex ; Harlow : Pearson Education Limited, 2001. - 76 s. : rys. ; 30 cm.
(Penguin English Photocopiables)
Author
Hancock Paul Autor
Form of Work
Książki
Subject
Język angielski Nauczanie języków obcych
Genre/Form
Materiały pomocnicze Ćwiczenia i zadania
Domain
Językoznawstwo
available to loan
This item is available in one branch. Expand information to see details.
Wypożyczalnia
There are copies available to loan: sygn. 811.111 (1 egz.)
No cover
Book
In basket
Grammar : games and activities. 1 / Peter Watcyn-Jones, Deirdre Howard-Williams. - 2nd impr. - Harlow : Pearson Education Limited, 2001. - VIII, 135 s. : il. ; 30 cm.
(Penguin English Photocopiables)
Author
Howard-Williams Deirdre Autor Watcyn-Jones Peter (1944- ) Autor
Form of Work
Książki Publikacje dydaktyczne
Subject
Język angielski Gramatyka Nauczanie języków obcych
Genre/Form
Ćwiczenia i zadania Materiały pomocnicze
Domain
Językoznawstwo
available to loan
This item is available in one branch. Expand information to see details.
Wypożyczalnia
There are copies available to loan: sygn. 811.111 (1 egz.)
No cover
Book
In basket
Grammar : games and activities. 2 / Deirdre Howard-Williams. - Harlow : Pearson Education Limited, 2001. - 131 s. : rys. ; 30 cm.
(Penguin English Photocopiables)
Author
Howard-Williams Deirdre Autor
Form of Work
Książki Publikacje dydaktyczne
Subject
Gramatyka Język angielski
Genre/Form
Materiały pomocnicze Ćwiczenia i zadania
Domain
Językoznawstwo
available to loan
This item is available in one branch. Expand information to see details.
Wypożyczalnia
There are copies available to loan: sygn. 811.111 (1 egz.)
No cover
Book
In basket
Pair work. 1, Elementry - Pre-Intermediate / Peter Watcyn-Jones, Deirdre Howard-Williams. - Harlow ; Essex : Pearson Education Limited, 2002. - 96 s. : rys. ; 30 cm.
(Penguin English Photocopiables)
Author
Howard-Williams Deirdre Autor Watcyn-Jones Peter (1944- ) Autor
Form of Work
Książki
Subject
Język angielski Nauczanie języków obcych
Genre/Form
Podręcznik Ćwiczenia i zadania
Domain
Językoznawstwo
available to loan
This item is available in one branch. Expand information to see details.
Wypożyczalnia
There are copies available to loan: sygn. 811.111 (1 egz.)
No cover
Book
In basket
Pair Work. 3, Upper Intermediate - Advanced / Peter Watcyn-Jones, Deirdre Howard-Williams. - Essex ; Harlow : Pearson Education Limited, 2002. - 111, [1] strona : il. ; 30 cm.
Author
Howard-Williams Deirdre Autor Watcyn-Jones Peter (1944- ) Autor
Form of Work
Książki
Subject
Język angielski Nauczanie języków obcych
Genre/Form
Materiały pomocnicze Ćwiczenia i zadania
Domain
Językoznawstwo
available to loan
This item is available in one branch. Expand information to see details.
Wypożyczalnia
There are copies available to loan: sygn. 811.111 (1 egz.)
No cover
Book
In basket
Service operations management : improving service delivery / Robert Johnston, Graham Clark and Michael Shulver. - 3th ed. - Harlowe [ect.] : Pearson Education Limited , 2012. - 462, [4] strony : rysunki ; 27 cm.
Author
Johnston Robert Autor Clark Graham Autor Shulver Michael Autor
Form of Work
Książki
Subject
Zarządzanie strategiczne Usługi Jakość usług Obsługa klienta Przedsiębiorstwo usługowe
Genre/Form
Opracowanie
Domain
Gospodarka, ekonomia, finanse Zarządzanie i marketing
1. Introducing service operations management; 2. Understanding the challenges for operations managers; 3. Developing and using the service concept; 4. Understanding customers and relationships; 6. Managing supply networks and supplier relationships; 7. Designing the customer experience; 8. Designing the service process; 9. Measuring, controlling and managing; 10. Managing people; 11. Managing service resources; 12. Driving continuous improvement; 13. Learning from problems; 14. Learning from other operations; 15. Creating and implementing the strategy; 16. Understanding and influencing culture; 17. Building a world-class service organization.
available to loan
This item is available in 2 branches. Expand the list to see details.
Wypożyczalnia
There are copies available to loan: sygn. 339.138 (1 egz.)
Czytelnia
Copies are only available in the library: sygn. 339.138 (1 egz.)
No cover
Book
In basket
Marketing management / Philip Kotler, Kevin Lane Keller, Alexander Chernev - Sixteenth Global edition - Harlow : Pearson Education Limited, 2022. - 605 stron : ilustracje ; 28 cm.
Author
Kotler Philip (1931- ) Autor Lane Keller Autor Chernev Alexander Autor
Form of Work
Książki Publikacje fachowe Publikacje naukowe
Subject
Marketing Marketing strategiczny
Genre/Form
Podręcznik
Domain
Zarządzanie i marketing
PART 1: FUNDAMENTALS OF MARKETING MANAGEMENT 1. Defining Marketing for the New Realities 2. Marketing Planning and Management PART 2: UNDERSTANDING THE MARKET 3. Analyzing Consumer Markets 4. Analyzing Business Markets 5. Conducting Marketing Research PART 3: DEVELOPING A WINNING MARKETING STRATEGY 6. Identifying Market Segments and Target Customers 7. Crafting a Customer Value Proposition and Positioning PART 4: DESIGNING VALUE 8. Designing and Managing Products 9. Designing and Managing Services 10. Building Strong Brands 11. Managing Pricing and Sales Promotions PART 5: COMMUNICATING VALUE 12. Managing Marketing Communications 13. Designing an Integrated Marketing Campaign in the Digital Age 14. Personal Selling and Direct Marketing.
available to loan
This item is available in one branch. Expand information to see details.
Wypożyczalnia
There are copies available to loan: sygn. 339.138 (2 egz.)
No cover
Book
In basket
Principles of marketing / Philip Kotler, Gary Armstrong, Lloyd C Harris, Hongwei He - 8th europen edition - Harlow : Pearson Education Limited, 2020. - 689 stron : ilustracje ; 28 cm.
Author
Kotler Philip (1931- ) Autor Armstrong Gary Autor Harris Lloyd C. Autor He Hongwei Autor
Form of Work
Książki
Subject
Marketing Marketing strategiczny
Genre/Form
Podręcznik
Domain
Zarządzanie i marketing
Preface; About the authors; Acknowledgements; Part 1. Defining marketing and the marketing process 1. Marketing: creating customer value and engagement 2. Company and marketing strategy: partnering to build customer engagement, value and relationships Part 2. Understanding the marketplace and consumers 3. Analysing the marketing environment 4. Managing marketing information to gain customer insights 5. Consumer markets and buyer behaviour 6. Business markets and business buyer behaviour Part 3. Designing a customer value-driven strategy and mix 7. Customer-driven marketing strategy: creating value for target customers 8. Products, services and brands: building customer value 9 Developing new products and managing the product life cycle 10. Pricing: understanding and capturing customer value 11. Pricing strategies: additional considerations 12. Marketing channels: delivering customer value 13. Retailing and wholesaling 14. Engaging consumers and communicating customer value: integrated marketing communications strategy 15. Advertising and public relations 16. Personal selling and sales promotion 17. Direct, online, social media and mobile marketing Part 4. Extending marketing 18. Creating competitive advantage 19. The global marketplace 20. Social responsibility and ethics Appendix 1: Marketing plan Appendix 2: Marketing by numbers; Glossary; Index.
available to loan
This item is available in one branch. Expand information to see details.
Wypożyczalnia
There are copies available to loan: sygn. 339.138 (2 egz.)
No cover
Book
In basket
First insights into business: workbook / Kevin Manton. - Wyd.4. - Essex : Pearson Education Limited, 2001. - 71 s. ; 28 cm.
Author
Manton Kevin.
Subject
Język angielski
available only on site
This item is available in one branch. Expand information to see details.
Czytelnia
Copies are only available in the library: sygn. 811.111 (1 egz.)
No cover
Book
In basket
New insights into business: workbook / Graham Tullis, Susan Power. - Wyd.6. - Essex : Pearson Education Limited, 2002. - 83 s. : il. ; 28 cm.
Author
Power Susan Autor Tullis Graham Autor
Subject
Język angielski
available to loan
This item is available in 2 branches. Expand the list to see details.
Wypożyczalnia
There are copies available to loan: sygn. 811.111 (1 egz.)
Czytelnia
Copies are only available in the library: sygn. 811.111 (1 egz.)
No cover
Book
In basket
First Insights into Business: student's book / Sue Robbins. - Wyd.5. - Essex : Pearson Education Limited, 2002. - 175 s. : il., fot. ; 28 cm.
Author
Robbins Sue.
Subject
Język angielski
available only on site
This item is available in one branch. Expand information to see details.
Czytelnia
Copies are only available in the library: sygn. 811.111 (1 egz.)
No cover
Book
In basket
Operations and process management : principles and practice for strategic impact / Nigel Slack, Alistair Brandon-Jones, Robert Johnston, Alan Betts. - 3th ed. - Harlow [etc.] : Pearson Education Limited , 2012. - 540, [1] strona : rysunki, tabele ; 28 cm.
Author
Slack Nigel Autor Brandon-Jones Alistair Autor Johnston Robert Autor Betts Alan Autor
Form of Work
Książki
Subject
Zarządzanie strategiczne Zarządzanie procesami biznesowymi Zarządzanie jakością Zarządzanie projektami Zarządzanie zapasami
Genre/Form
Podręcznik
Domain
Gospodarka, ekonomia, finanse Zarządzanie i marketing
1. Operations and processes; 2. Operations strategy; 3. Supply network design; 4. Process design 1 - positioning; 5. Process design 2 - analysis; 6. Designing the innovation process; 7. Supply chain management; 8. Capacity management; 9. Inventory management; 10. Resource planning and control; 11. Lean synchronization; 12. Quality management; 13. Improvement; 14. Risk and resilience; 15. Project management.
available to loan
This item is available in 2 branches. Expand the list to see details.
Wypożyczalnia
There are copies available to loan: sygn. 658.1/.5 (1 egz.)
Czytelnia
Copies are only available in the library: sygn. 658.1/.5 (1 egz.)
No cover
Book
In basket
Model business letters, emails and other business documents / Shirley Taylor ; originally written in 1971 by L. Gartside. - 7th ed. - Harlow [etc.] : Pearson Education Limited , 2012. - XIV, 498 s. ; 24 cm.
Author
Taylor Shirley Autor Gartside Leonard Autor
Form of Work
Książki Publikacje dydaktyczne
Subject
Język angielski Korespondencja handlowa
Genre/Form
Podręcznik
Domain
Gospodarka, ekonomia, finanse
1. Communication: An Overview; 2. Business Writing Basics; 3. Electronic Communication; 4. Routine Business Transactions; 5. General Business Correspondence; 6. Creative and Persuasive Documents.
available to loan
This item is available in 2 branches. Expand the list to see details.
Wypożyczalnia
There are copies available to loan: sygn. 811 (2 egz.)
Czytelnia
Copies are only available in the library: sygn. 811 (1 egz.)
Book
In basket
Fun Class Activities fof Teachers. Book 1 / Peter Watcyn-Jones. - Wyd. 2. - Essex : Pearson Education Limited, 2001. - 92 s. : rys. ; 30cm.
Author
Watcyn-Jones Peter (1944- ) Autor
Form of Work
Książki
Subject
Język angielski Nauczanie języków obcych
Genre/Form
Materiały pomocnicze Podręcznik
Domain
Językoznawstwo
available to loan
This item is available in one branch. Expand information to see details.
Wypożyczalnia
There are copies available to loan: sygn. 811.111 (1 egz.)
No cover
Book
In basket
Fun class activities for Teachers. Book 2 / Peter Watcyn-Jones. - Essex : Pearson Education Limited, 2001. - 91 s. : rys. ; 30 cm.
(Penguin English Photocopiables)
Author
Watcyn-Jones Peter (1944- ) Autor
Form of Work
Książki
Subject
Język angielski Nauczanie języków obcych
Genre/Form
Materiały pomocnicze Podręcznik
Domain
Językoznawstwo
available to loan
This item is available in one branch. Expand information to see details.
Wypożyczalnia
There are copies available to loan: sygn. 811.111 (1 egz.)
No cover
Book
In basket
Group Work : Intermediate / Peter Watcyn-Jones. - Wyd. 2. - Essex : Harlow : Pearson Education Limited, 2001. - 92 s. : il. ; 30 cm.
(Penguin English Photocopiables)
Author
Watcyn-Jones Peter (1944- ) Autor
Form of Work
Książki
Subject
Język angielski Nauczanie języków obcych
Genre/Form
Materiały pomocnicze Ćwiczenia i zadania
Domain
Językoznawstwo
available to loan
This item is available in one branch. Expand information to see details.
Wypożyczalnia
There are copies available to loan: sygn. 811.111 (1 egz.)
Also derive:
shelf marks
IDs
subject headings
location
summary
ISBN number
sort key
adres wersji elektronicznej
copies localization
opis fizyczny
Report sorting:
Sortowanie pozycji zestawienia:
Sortowanie pozycji zestawienia:
The item has been added to the basket. If you don't know what the basket is for, click here for details.
Do not show it again