Form of Work
Książki
(2)
Status
available
(2)
only on-site
(1)
Branch
Wypożyczalnia
(2)
Czytelnia
(1)
Author
Baumgartner-Cohen Beatrice
(1)
Billingham Jo
(1)
Dąbowska Agnieszka
(1)
Guth David W
(1)
Marsh Charles
(1)
Poovey Short Bonnie
(1)
Year
2010 - 2019
(1)
2000 - 2009
(1)
Country
Poland
(2)
Language
Polish
(2)
Subject
Dziennikarstwo
(2)
Copywriting
(1)
Copywriting internetowy
(1)
Komunikowanie marketingowe
(1)
Marketing
(1)
Media społecznościowe
(1)
Prezentacje multimedialne
(1)
Reklama
(1)
Stylistyka
(1)
Stylizacja językowa
(1)
Sztuka pisania
(1)
Tekst
(1)
2 results Filter
No cover
Book
In basket
ISBN: 978-83-01-14712-1
1. Co to jest redagowanie, 2. Autorzy i redaktorzy, 3. Czytelnicy i cele tekstu, 4. Założenia redakcyjne, 5. Pierwsze kroki, 6. Praca nad treścią, 7. Spójność strukturalna, 8. Spójność językowa, 9. Styl i ton, 11. Zwięzłość, 12. Przejrzystość, 13. Kurs mistrzowski, 14. Współczesna technika w procesie redagowania
This item is available in one branch. Expand information to see details.
Wypożyczalnia
There are copies available to loan: sygn. 316.77 (1 egz.)
No cover
Book
In basket
ISBN: 978-1-138-03710-6 (hbk)
Zawiera: Introduction: How This Book Works Section 1. Strategic Writing: 1A. Introduction; 1B. The Importance of Good Writing; 1C. research, Planning and the Writing Process; 1D. Writing for the Web; 1E. Writing for Social Media; 1F. Broadcast/Podcast Writing; 1G. Strategic Design; 1H. Integrated Marketing Communications; 1I. Ethics and Strategic Writing; 1J. Diversity and Strategic Writing; 1K. Persuasion and Strategic Writing; 1L. The Law and Strategic Writing. Section 2. Strategic Writing in Public Relations: 2A. Introduction; 2B. Social Media in Public Relations; 2C. Microblogs and Status Updates; 2D. Blogs; 2E. Podcast; 2F. Websites; 2G. News Release Guidelines; 2H. Annoucement News Releases; 2I. Feature News Releases; 2J. Hybrid News Release; 2K. Social Media News Release; 2L. Media Advisories; 2M. Pitches; 2N. Video News Releases and Organizational Storytelling; 2O. Digital Newsrooms and Media Kits; 2P. Backgrounders; 2Q. Fact Sheets; 2R. Photo Opportunity Advisories; 2S. Newsletter and Magazine Stories; 2T. Annual Reports; 2U. Speeches. Section 3. Strategic Writing in Advertising: 3A. Introduction; 3B. Social Media in Advertising; 3C. Strategic Message Planners; 3D. Print Advertisements; 3E. Radio Advertisements; 3F. Television Advertisements; 3G. Web and Mobile Advertisements; 3H. Radio and TV Promotions; 3I. Radio and TV Public Service Annoucements. Section 4. Strategic in Sales and Marketing: 4A. Introduction; 4B. Social Media in Sales and Marketing; 4C. Content Marketing; 4D. Proposals and Marketing Communications Plans; 4E. Mobile Messages; 4F. Sales Letters and E-Blats; 4G. Fundraising Letters and E-Blasts; 4H. Brochures. Section 5. Strategic Writing in Business Communication: 5A. Introduction; 5B. Social Media in Business Communication; 5C. Business Correspondence; 5D. Good-News Correspondence; 5E. Bad-News Correspondence; 5F. Request Correspondence; 5G. Job-Request Correspondence; 5H. Resumes; 5I. Memoranda; 5J. Business Reports. Appendices: A. A Concise Guide to Punctuation; B. A Concise Guide to Grammar; C. A Concise Guide to Style; D. Tips for Oral Presentations.
This item is available in 2 branches. Expand the list to see details.
Wypożyczalnia
There are copies available to loan: sygn. 659 (2 egz.)
Czytelnia
Copies are only available in the library: sygn. 659 (1 egz.)
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