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Stein Andi
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Attracting attention : promotion and marketing for tourism attractions / Andi Stein - New York : Peter Lang , 2015. - VIII, 196 stron : ilustracje ; 26 cm.
Author
Stein Andi.
Subject
Turystyka Marketing terytorialny
Zawiera: Acknowledgments. Chapter One: Introduction. Chapter Two: Types of Attractions. Chapter Three: Attraction Development. Chapter Four: Promotion, Advertising, and Marketing. Chapter Five: Media Relations. Chapter Six: Social Media Marketing. Chapter Seven: Sales Promotions and Merchandising. Chapter Eight: Special Events. Chapter Nine: Guest Relations and Customer Service. Chapter Ten: Employee Relations. Chapter Eleven: Crisis Communications. Chapter Twelve: Social Responsibility and Sustainability. Suggested Readings. Attraction Fun Fact Sources. Index.
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