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Strategic management in tourism / editor Luiz Moutinho and Alfonso Vargas-Sánchez. - 3rd edition. - Boston, Massachusetts : CABI , 2018. - XV, [1], 362 strony : tabele, wykresy ; 25 cm.

(CABI Tourism texts)

Author

Moutinho Luiz. Redakcja Vargas-Sánchez Alfonso. Redakcja

Subject

Turystyka Turystyka biznesowa

Zawiera: Contributors. Preface. Part 1. Tourism Environment, Economic Development, Forecasting and Trends: The New Business Environment and Trends in Tourism; Futurecast Applied to Tourism; Future Economic Development in Tourism, Tourism Demand Modelling and Forecasting. Part 2. Integrated Management in Tourism: Consumer Behaviour in Tourism, Strategic Creativity in Tourism Business; Strategic Innovation in Tourism Business; Empowerment and Human Resource Management in Tourism; Financial Management in Tourism; Technology Management in Tourism. Part 3. Strategic Vision and Managementt in Tourism: Strategic Thinking in Tourism; Towards a New Strategic Paradigm; New Performance Measurements; Process-based Management in Tourism; International Strategies in Tourism; Crisis Management and Strategic Implications. Part 4. New Business Ecosystem and Stakeholder-driven Strategy: Stakeholder Engagement in Tourism; Authenticity in Tourism; Tourism Resources and Sustainability; New Strategic Developments in Tourism. Index.

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Wypożyczalnia

There are copies available to loan: sygn. 379.85 (2 egz.)

Czytelnia

Copies are only available in the library: sygn. 379.85 (1 egz.)