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Communication of Cultural Institutions in the Era of New Technologies : academic textbook / Katarzyna Walotek-Ściańska. - Praha : Verbum , 2016. - 124 s. : il. tab. ; 25 cm.
Author
Walotek-Ściańska Katarzyna.
Subject
Marketing Marketing społecznościowy Teatr Komunikacja
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There are copies available to loan: sygn. 316.77 (2 egz.)
Notes:
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Bibliogr. str. 122
Formatted contents note
1. New forms of communication with the audience In theaters; 2. Cultural institutions in social media on the example of Polish public theatres; 3. Polish operas in social media - comparative analysis; 4. New media promotion of cultural institutions. Case study; 5. Game mechanisms in marketing activities of cultural institutions; 6. Exercise materials.
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