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Branding for dummies / Bill Chiaravalle, Barbara Findlay Schenck. - Indianapolis, IN : John Wiley & Sons, Inc. , 2007 - 364 stron : rysunki ; 24 cm.
Author
Chiaravalle Bill Autor Schenck Barbara Findlay Autor
Form of Work
Książki Publikacje fachowe
Subject
Marketing Marka (ekonomia) Branding (marketing) Zarządzanie produktem Reklama
Genre/Form
Podręcznik
Domain
Zarządzanie i marketing Gospodarka, ekonomia, finanse
zob. w.bibliotece.pl
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There are copies available to loan: sygn. 339.138 (4 egz.)
Czytelnia
Copies are only available in the library: sygn. 339.138 (1 egz.)
Notes:
Formatted contents note
1. Everything you ever wanted to know about branding; 2. Building a Brand, step-by-step; 3. Launching your New Brand; 4. The care and feeding of your Brand; 5. Protecting your Brand; 6. The part of tens.
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