23559
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Wypożyczalnia
There are copies available to loan: sygn. 659 (1 egz.)
Czytelnia
Copies are only available in the library: sygn. 659 (1 egz.)
Notes:
Bibliography, etc. note
Bibliogr. s. 161-163.
Formatted contents note
1. Reklama i jej efekty; 2. Wyznaczanie celów reklamy; 3. Pomiar i ocena efektów reklamy.
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