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Innovative Processes in Organizations : monography / red. i oprac. anuk. Stanisław Borkowski, Jacek Selejdak. - Sosnowiec : Oficyna Wydawnicza "Humanitas", 2009. - 107 s. : rys., tab., wykr. ; 21 cm.
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Borkowski Stanisław Redakcja Selejdak Jacek Redakcja
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1. Change as an objective in marketing communication management. Persuasive strategies in audiovisual social advertising; 2. Cooperation of small enterprises with their environment; 3. Modernity and quality of public services; 4. Environmental labels and declarations as an expression of the improvement of environmental quality management in the example of textile industry; 5. The concept of sponsorship in brand management; 6. Formation the financial fluency of chosen enterprises; 7. Pro-quality information on chosen mills' websites in Silesian Voivodeship; 8. Academic entrepreneurship in the network model of innovation - conditions in the Silesian Voivodeship; 9, Range of innovative changes carried out in small and medium sized enterprises; 10. Determinants of implementing controlling it systems
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