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Marketing / Maggie Jo St John. - New York ; Singapore : Prentice Hall International, cop. 1992. - XX, 99 s. : fot., tab. ; 24 cm.
(Professional Reading Skills Series)
(Prentice Hall International English Language Teaching)
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There are copies available to loan: sygn. 811.111 (1 egz.)
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Formatted contents note
Acknowledgements; Introduction; Unit 1 Marketing concepts; Unit 2 Products; Unit 3 Place; Unit 4 Promotion; Unit 5 Pricing; Unit 6 Marketing services; Unit 7 International marketing; Unit 8 Marketing and socjety; Answer key.
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