23787
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There are copies available to loan: sygn. 659 (1 egz.)
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Copies are only available in the library: sygn. 659 (1 egz.)
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Zawiera: Wstęp; Marketing; Spotkanie z psychologią; Anatomia reklamy (copy, formy reklamy, reklama telewizyjna, radio, plakat, media plan i częstotliwość reklamy, public relations, sales promotion, direct mail)
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